BA (Honours) in Media and Communication - Overview

The Indian Media and Entertainment (M&E) industry is currently witnessing rapid changes which has resulted in dynamic shifts in mass media’s forms, characteristics, and consumption. The digital revolution has made mass media more accessible as well as customizable. The industry is an creative universe that creates everything from bite-size news to long-form journalism, from 30-second TV commercials to 5-mins brand-promotion videos on YouTube, from feature films to web series, from Listicles to thought-leadership blog posts, from music on radio to podcasting, from prime time news analysis to documentaries, from editorials to investigative data reporting, from brand building strategies to corporate communication strategies not to forget visual and written content creation for digital marketing, among other imaginative pursuits.


The B.A. (Honours) in Media and Communications (BAMC) offered at 必威体育betway888 Institute of Communication, MAHE, 必威体育betway888 a four-year graduate degree program. The aim of the program is to offer a universal understanding of Media and Entertainment industry’s activities and equip students with the necessary knowledge and skills required to become an expert media professional ready to take on the challenges of the industry. The first year introduces foundational concepts of media, followed by industry required skill building through a balanced mix of theory and practical classes in the second year thereby finally leading to specialization in key domain areas of media including print media, broadcast media, public relations, advertising, and digital media in the final year.

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Key Dates & Deadlines


Jul 31 24

Jul ' 24

Last date to Apply


Jul ' 24

Tentative Course Commencement Date

BA in Media and Communication Course Duration

3 years


Libraries give students access to study resources, digital and print

Student Housing
Student hostels are their homes away from homes

Innovation Centre
State-of-the-art Innovation Centre facilitates multi-disciplinary research

Sports & Fitness
Marena has world-class facilities with courts for badminton, tennis, soccer & squash, as well as a well-equipped gymnasium