Dr. Smitha Nayak
Additional Professor
Department of Humanities & Management
Qualification: BBM, MBA (Marketing), PhD(Service Marketing), Erasmus Mundus Post Doctoral Fellow (European School of Business, Germany)
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
- Coordinator: Center for Marketing Advances
- Coordinator:?Indo-Geman Center for Applied 必威体育betway888 and Academic Excahnge (INGAR)
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
Consumer Behaviour, Healthcare Management, Higher Education
Area of Expertise
Consumer Behaviour, Healthcare Management, Advertising & Communication, Brand Management, Higher Education
Area of 必威体育betway888
Consumer Behaviour, Healthcare Management, Higher Education