Dr. Ananthu Sreekumar
Assistant Professor
Dr. Ananthu Sreekumar is an Assistant Professor of Media and Communication at the Department of Liberal Arts, Humanities and Social Sciences (DLHS), 必威体育betway888 Academy of Higher Education (MAHE), Bengaluru. His research delves into the intersections and independent dimensions of culture, technology, and health. Before joining MAHE, he served as an Assistant Professor in the Department of Media Studies at Christ University. He earned his PhD and MA in Media and Communication from 必威体育betway888 Institute of Communication, MAHE 必威体育betway888. Notably, his MA research on the experiences of Tinder users was pioneering, representing one of the earliest studies on dating apps in India. Beyond academia, Ananthu brings extensive professional experience in marketing communications, branding, and audio-visual production, cultivated through full-time, consulting, and independent creative projects. At DLHS, his primary teaching areas include Media Production and Marketing Communications.
Department of Liberal Arts, Humanities and Social Sciences (DLHS) Bengaluru
CURRENT ACADEMIC ROLE & RESPONSIBILITIES
Assistant Professor
AREAS OF INTEREST, EXPERTISE AND RESEARCH
Area of Interest
1) Internet Studies 2) Digital Ethnography 3)Marketing Communications 4) Health Communication 5) Science & Technology Studies
Area of Expertise
1) Social Media 2) Audio Production 3) Branding 4) Marketing
Area of 必威体育betway888
1) Internet Studies 2) Digital Ethnography 3) Health Communication 4) Science & Technology Studies
Professional Affiliations & Contributions
必威体育betway888 Association of Media and Communication 必威体育betway888 (IAMCR)